In anticipation of his new album Get Home Safely, which is set to be released on October 1, Dom Kennedy drops visuals for his latest single, “South Central Love.” Just as with most of Dom Kennedy’s work, both the music and the video embody everything that the world has come to imagine when they think about laid-back, west coast hip-hop: the cars, the girls, and that cool, California beat. Although already largely recognized within California and among music aficionados elsewhere, it’s only a matter of time before Dom Kennedy becomes a household name across the nation. He has a flow that’s so smooth it’s deceivingly wholesome. Take this song for example, it’s a love song that talks about finding a real and long-lasting relationship, but tucked within all the lofty romanticism are quick references to drugs and murder and not necessarily as an observer, but rather with Dom Kennedy as the protagonist. However, this in no way takes away from the quality of his music. If anything, it makes it that much better by allowing him to appeal to both conservative and liberal listeners alike. Watch “South Central Love” above—it’s the perfect song for a Sunday afternoon.